Track 01 · 15 lessons
Product Judgment.
Find the real problem. Choose what is worth solving.
Problem vs Solution
Find the need underneath “we need search.”
Scroll lessonWho Is the User?
Separate the person using the product from the people buying and governing it.
Scroll lessonUser Needs vs Feature Requests
Treat the requested feature as evidence about a larger job.
Scroll lessonJobs to Be Done
Understand the progress someone is trying to make.
Scroll lessonBetter Discovery Questions
Ask about behavior that happened, not approval for your idea.
Scroll lessonAssumptions and Risks
Test the belief that could make good execution irrelevant.
Scroll lessonOpportunity Sizing
Estimate the shape of an opportunity without pretending to know the future.
Scroll lessonRoot Cause vs Symptom
Decompose a metric change before choosing a fix.
Scroll lessonMVP
Build the smallest useful test of the risky assumption.
Scroll lessonScope and Sequencing
Protect the outcome while cutting the implementation.
Scroll lessonPrioritization
Make the reasoning visible before applying a score.
Scroll lessonProduct Trade-offs
Name what you gain, what you give up, and when you would reconsider.
Scroll lessonBuild vs Buy
Decide which capabilities deserve your team's long-term ownership.
Scroll lessonStrategy and Product Bets
Connect today's choices to a coherent way of winning.
Scroll lessonMaking a Recommendation
Write a decision memo that exposes the reasoning and the risk.
Scroll lesson