Better Discovery Questions
Ask about behavior that happened, not approval for your idea. · Product Judgment · Lesson 05 · 3 min
Better Discovery Questions · 3 min
Product Judgment
A bad interview can confirm anything
Suppose you ask:
Would you use an AI assistant that saves you time?
Most people will say yes.
That answer tells you almost nothing.
The question already sounds useful.
Product Judgment
Ask about real behavior
Better:
Tell me about the last time you had to find an answer in company documentation.
Now the person has to describe something that actually happened.
Real behavior is usually stronger evidence than hypothetical enthusiasm.
Product Judgment
Useful areas to explore
Ask about:
Frequency
How often does this happen?
Pain
What makes it difficult?
Workaround
What do you do today?
Impact
What happens when this goes badly?
These give you a much clearer picture of the problem.
Product Judgment
Avoid leading questions
Bad:
Would faster search help?
Better:
What is the hardest part of finding the right document?
Bad:
Do you want notifications?
Better:
How do you know when something needs your attention today?
Let the problem appear before suggesting the solution.
Product Judgment
Dig into specifics
If someone says:
It is frustrating.
Ask:
What happened the last time?
If they say:
We lose a lot of time.
Ask:
Roughly how long did it take?
Specific examples are easier to learn from than general opinions.
Product Judgment
What you are trying to discover
You are not collecting compliments for your idea.
You are trying to understand:
Is this problem real, frequent, painful, and important enough to solve?
That is a very different mindset.
Remember this
Remember this
Ask about what people actually did, not what they imagine they might do.
Past behavior usually teaches you more than hypothetical approval.